Sunday November 27th 2011 – Latimes.com
Small Stores with Big Style
by Ricard DeAratanha
Trendy: Anat B’s items are mostly $100 and less but feel more expensive
Each season, there are certain must haves. This fall, many of us are clamoring for fur vests, candy-colored jeggings and cash-mere-blend sweaters that at Anat B cost $140,$49 and $50, respectively.
Anat B has three locations, which aren’t focused so much on ambience as much as on a shopping experience that is friendly and easy to navigate. Its Santa Monica shop, for example, is well organized, with tops, pants, and dresses arranged by size on uncrowded racks that leave enough room for shoppers to actually move the hangers.
Anat B was founded by Anat Broslavski who opened her first eponymous boutique six years ago in Beverly Hills. She describes her clientele as ages 17 to 70 and her target price as $50 to $100 per item.
At Anat B , a beautiful shirt or jacket often costs $50, including the well-constructed, motorcycle-style jacket from the brand Beulah that feels thick like real leather but is, in fact, pleather.
What separates Anat B from other boutiques that operate at this price point is Broslavski’s attention to the tactile. Whether it’s a $100 chiffon wrap dress or a $25 T-shirt, she makes an effort to select fabrics that don’t feel as inexpensive as the price tag would indicate. Her merchandise, which is primarily from L.A. designers, is updated weekly.
271 S Beverly Drive, Beverly Hills, (310) 385-7917; 1230 Montana Ave., No. 101, Santa Monica, (310) 319-3400; Fashion Square Mall, 14006 Riverside Drive, No. 120, Sherman Oaks. (818) 981-1717
Read More : Beverly Hills Clothing Stores